Hi! I’m Ramadhita.

This is my personal space for thinking, learning, and remembering.

By profession, I work in analytics, with a focus on marketing measurement, econometrics, and decision-making. I’m especially interested in how data can help us understand human behavior, business growth, and the long-term impact of choices.

But this space is not only about work.

I also write about the things I learn outside the desk: people I meet while traveling, conversations that stay with me, places I pass through, and small moments from hiking, surfing, running, and everyday life. I keep many photos and videos in my phone, but sometimes I feel that memory alone is not enough. Writing helps me preserve not only what happened, but what it meant to me.

This site is my living portfolio, part professional archive, part learning journal, part field notes from life.

You will find three main threads here:

Analytics
Notes on marketing analytics, measurement, statistics, business questions, and the way I think through data.

Learning Log
Reflections from studying, working, building skills, exploring languages, and trying to grow with intention.

Field Notes
Stories from travel, people, movement, nature, sports, and the moments that remind me to pay attention.

I write to understand things more clearly. I also write to remember the people and places that shape how I see the world.

Thanks for being here.

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